Men's fragrances Best Of Guide

Best Men's Fragrances Under £50 (2026)

You don't need to spend three figures to smell brilliant. These 8 bottles punch well above their price — and they're all easy to find in the UK.

1. Versace Dylan Blue EDT — ~£45

Best for: date night / nights out · Longevity: Good

Fresh grapefruit and incense on a clean "blue" backbone that feels more expensive than it is. Modern, versatile and easy to like without being boring.

2. Davidoff Cool Water EDT — ~£25

Best for: gym / daytime casual · Longevity: Decent

Classic marine freshness with a sharp, clean edge. Crisp, uplifting and easy to spray on without thinking. Great for summer and post-shower.

3. Paco Rabanne Invictus EDT — ~£50

Best for: clubbing / evenings · Longevity: Great

Big, sweet, sporty and loud in the best way. Grapefruit, amber and a "fresh-sugar" vibe that projects. If you want compliments and don't mind being noticed, Invictus delivers.

4. Joop! Homme EDT — ~£25

Best for: cold evenings / going out · Longevity: Great

A proper throwback: loud, sweet, spicy and unapologetic. Iconic and still turns heads when worn with confidence. Best in winter, 2-3 sprays max.

5. Hugo Boss Bottled EDT — ~£45

Best for: work / smart-casual · Longevity: Decent

Apple, cinnamon and soft woods — clean, polished and very "put-together". Won't offend anyone, which is exactly why it's a staple.

6. Issey Miyake L'Eau d'Issey Pour Homme — ~£35

Best for: spring/summer office · Longevity: Good

Citrus and watery florals with a bright, airy feel. Smells like effortless cleanliness rather than shower gel. Ideal if you're bored of sweet scents.

7. Montblanc Explorer EDP — ~£45

Best for: everyday signature · Longevity: Good

Bergamot and woods with a smooth, adventurous vibe. Fresh, slightly smoky, easy to wear. Hits that "designer meets outdoorsy" sweet spot.

8. Jimmy Choo Man EDT — ~£35

Best for: nights out / casual dates · Longevity: Decent

Fruity-aromatic with a clean sweetness that feels playful and modern. Easy to wear, gets compliments. Not the strongest performer but great value.